Hi, I’m Tonny!

Tonny Meng-Lun Kuo is a Ph.D candidate at Institute of Service Science, College of Technology Management of National Tsing Hua University (NTHU), Taiwan. Currently, he is visiting fellow at Center for Social Network Research (CSNR), Tsinghua University, China. He specializes in service management and marketing with a minor in business analytics. His works focus on 1) learning in service organizations, 2) leadership for creativity and innovation 3) smart/technology-enabled service. He enjoys applying advanced techniques and methods (field experiments, predictive analytics, multilevel modeling) to study emerging service and organizational issues.

He is extremely interested in working with industry partners to solve real-world problems. He believes that phenomena breed sciences and good theories are from practice and authentic contexts. He has worked with service firms and organizations to develop state-of-the-art online services such as ShareCourse (Taiwan’s MOOC platform) and MyTaiwanTour (Tavel Agency) for human capital development. He has also worked with AsiaYo (an O2O firm) to provide data-driven solutions for service optimization.

In view of today’s turbulent and complex business environment, he holds interdisciplinary mindsets. He is trained in (1) business analytics (social network analysis, behavioral data mining, structural equation and multilevel modeling), (2) service innovation (design thinking, human-computer interaction, design-based research), and (3) organizational/educational psychology. He was also trained in TESOL/TCSOL (teaching English and Mandarin Chinese to speakers of other languages), learning technologies (BA in TESOL/ MA in learning sciences) before he decided to study business.

His previous experiences include working as research assistant responsible for projects in technology-enabled service design and development (MOOCs and employee training platforms), scale development (cross-disciplinary competence, online academic hardiness), data-driven solutions for service optimization (identifying high-risk transactions). He also served as instructor and teaching assistant to guide practitioners to learn methodology of service innovation and pre-/in-service teachers to design technology-supported learning environment.

郭孟倫是臺灣國立清華大學科技管理學院服務科學研究所博士候選人。他目前是北京清華大學社會網絡研究中心的訪學研究員。他主修服務行銷與管理,副修商業分析。他的研究工作聚焦於:(1)服務型組織學習、(2)創新與創造性領導力、(3)智能/科技化服務。他喜歡應用進階方法與技巧(如:場域隨機實驗、大數據預測分析、多層次模型)來研究新興服務與組織的議題。

他對產業夥伴合作以解決實務問題有極高興趣,他深信現象產生科學,好的理論來自實踐與真實情境。因此,他與服務型公司/組織合作開發新興線上服務,如台灣大規模線上學習MOOC平台ShareCourse、旅遊服務公司MyTaiwanTour等。他也和O2O公司AsiaYo合作,根據交易資料來以提出資料驅動的服務優化方案,解決高風險訂單問題。

有鑒於商業環境的複雜與動盪,他擁有跨領域的思維。他接受良好的(1)商業分析(社會網路分析、行為大數據分析、結構方程式與多層次模型)、(2)服務創新(設計思考、人機互動、設計本位研究)以及(3)組織與教育心理學訓練。在研究商業以前,他也曾受過英語教學與對外漢語教學、學習科技等訓練(英語教學學士、學習科學碩士)。

他過去曾擔任研究助理,負責科技化服務設計與研發(MOOC平台與員工培訓系統)、量表開發(跨領域核心素養、線上學業堅毅)、資料驅動的服務優化(辨別高風險交易)。他也擔任講師與教學助理,引導實務專家學習服務創新的核心方法論、指導職前/在職語言教師設計科技化學習環境。

Education

  • Ph.D in Service Science, Management, Engineering and Design (SSMEd), National Tsing Hua University, 2016-present
    國立清華大學服務科學研究所博士班
  • MA in Learning Sciences (Concentration: Learning Technology and Facilitation), National Tsing Hua University, 2014-2016
    國立清華大學學習科學研究所碩士班(學習科技與引導組)
  • BA in English Instruction, National Tsing Hua University, 2009-2014  (Minor: digital learning, Teaching Chinese to Speakers of Other Languages with oversea internship)
    國立清華大學英語教學系(輔修:數位學習科技、對外漢語教學,含海外實習)

Research Specializations

  • Management of Service Organizations 服務組織管理
  • Learning in service organizations 服務型組織學習
  • Leadership for Creativity and Innovation 創新與創造性領導力
  • Design of Smart/Technology-enabled Service 智能/科技化服務
  • e-Commerce and Online Community 數位商務與線上社群

Professional Communities

  • 臺灣工商心理學學會 (Taiwan Association of Industrial and Organizational Psychology ):創發前瞻性之工商心理學知識,厚植專業人才之學養為主旨,進而提升工商心理學之整體學術能量,促進學術研究者與實務工作者攜手合作,共創未來,使本學會成為一流之工商心理學專業交流平台。
  • 台灣服務科學協會 (Service Science Society of Taiwan, s3tw):服科學會期望透過發展台灣服務科學社群,匯聚產官學研的能量,推動「服務科學與服務創新」扎根與推廣工作,提升台灣的服務經濟的競爭力,增進社會幸福與永續發展。
  • 台灣人機互動協會 (Taiwan Association of Computer-Human Interaction):人機互動協會以結合從事人機互動設計相關之學術及實務工作等人士及團體,共同推廣人機互動設計和研究,並促進國內外人機互動設計相關組織與人員之交流與活動。
  • IEEE:IEEE is the world’s largest technical professional organization dedicated to advancing technology for the benefit of humanity.

Methodology

  • Field Experiment, Social Network Analysis, Structural Equation Modeling, Multilevel Modeling, Mixed Method Design, Design-Based Research

Computer Skill

  • R, SPSS, Gephi

003-socialTonny Meng-Lun Kuo on LinkedIn

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Tonny’s CV

 

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